![]() Unless you’re offering a solution that customers can see clearly solves a high priority problem that they have, then you’re going to struggle to get anyone’s attention - nevermind having enough product data to learn what’s wrong with what you’ve built. There are way more software products today than there were in 2011 when The Lean Startup was published. But customers are very willing to talk about their unmet needs, pains and desires - and the best founders/product teams know exactly how to get this information. ![]() No founder should ask customers what they want. This is the flawed assumption that the entire book was built on. The Lean Startup says that “ customers do not tell us what they want they reveal the truth through their action or inaction”. And 2 years of failed products feels a lot longer in reality than you’d think. ![]() Most founders don’t have the time, money or tenacity to spend 2+ years building failed iterations to figure out all the reasons why their idea was wrong. Your first idea is likely flawed in so many ways. Early-stage founders that haven’t yet reached PMF - or haven’t even launched their product yet - should definitely not follow this advice. ![]() Telling founders to validate whether people want their product by building a minimum viable product (MVP) and using iterative “ build, measure, learn” loops is sound advice for startups that have already achieved Product-Market Fit (PMF). ![]() ‘ The Lean Startup’ is not actually for startups ![]()
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